Last Updated: September 26, 2026

This Privacy Policy describes how our independent retail business may collect, receive, use, store, protect, and disclose information in connection with our website, online store, customer accounts, purchases, communications, and other services we provide. We understand that customers want to know how their information is handled when they shop online or communicate with a retailer. This policy provides general information about the types of information that may be obtained, the reasons we may use that information, the circumstances in which information may be shared, the ways we seek to protect it, and certain choices or rights that may be available under applicable privacy laws.

Our business operates independently as an online retailer offering selected outdoor merchandise through our own retail channels. We are separate from the manufacturers, brand owners, and official websites associated with products that may be offered through our store. We are not owned, managed, sponsored, endorsed, authorized, partnered with, or otherwise affiliated with those manufacturers or their official online operations. This Privacy Policy applies to information processed through our own website, retail services, customer support operations, transactions, and related business activities. It does not govern the privacy practices of manufacturers, payment companies, advertising platforms, social networks, third-party websites, applications, or other independently operated services.

The type and amount of information we collect may depend on how a customer interacts with our services. Information may be submitted when a customer creates an account, places an order, completes checkout, contacts customer support, requests information, subscribes to communications, submits feedback, participates in an offer, or uses a feature that requires personal information. Depending on the circumstances, information may include a customer’s name, email address, telephone number, billing address, shipping address, account details, order information, transaction history, and other information voluntarily provided during an interaction with our business.

Customers may also provide information through emails, contact forms, surveys, reviews, questionnaires, photographs, comments, or other communications. Information included in these communications may be used to answer questions, address complaints, investigate service concerns, assist with orders, improve customer support, evaluate feedback, maintain transaction records, and operate our business. Customers should provide only information reasonably necessary for the purpose of the communication and should avoid sending highly confidential or sensitive information through ordinary communications unless specifically requested through an appropriate secure process.

When customers make purchases, payment transactions may be handled by independent payment processors, financial institutions, card networks, or other specialized service providers. Depending on the payment method selected, these providers may receive information needed to authorize and complete a transaction. Such information can include payment credentials, billing information, transaction references, authentication data, and related details. We generally use specialized payment providers to process sensitive payment information rather than retaining complete payment card information within our own systems. These providers may use security measures such as encryption, tokenization, fraud screening, authentication procedures, and access controls as part of their services.

Information related to customer interactions may be retained as part of our ordinary business records. These records can include customer correspondence, support inquiries, order references, transaction details, complaints, requests, service communications, and other information supplied during an interaction. Maintaining such records can help us respond to future questions, review purchase history, investigate disputes, resolve service issues, improve our operations, and maintain appropriate documentation concerning transactions and customer relationships.

When individuals visit our website, certain information about their interaction with the site may be collected automatically or through technologies used to operate and improve our services. Depending on the configuration of our website, this may include pages viewed, products examined, searches performed, links selected, shopping cart activity, checkout interactions, purchases, navigation patterns, and engagement with particular website functions. Reviewing this information may help us understand how customers use the site, identify technical difficulties, improve website organization, evaluate performance, and make the online shopping experience easier to use.

Technical information may also be obtained during normal website operation. This can include information such as internet protocol address, browser characteristics, operating system, device type, access time, referring page, pages visited, network information, and general technical identifiers. In some cases, technical information may provide an approximate indication of geographic location. Such information may be used for website administration, system security, troubleshooting, fraud prevention, performance analysis, traffic measurement, and maintaining the stability and functionality of our online services.

Our website may use cookies and comparable technologies to support various functions. These technologies can include cookies, pixels, tags, scripts, local storage, session identifiers, and similar mechanisms. They may help maintain shopping cart contents, remember selected preferences, support account functionality, measure website traffic, analyze customer interactions, improve performance, and provide other features needed for the operation of the site. Some technologies may disappear when a browsing session ends, while others may remain for a longer period depending on their purpose and configuration.

Information concerning items placed in a shopping cart may be retained for purposes related to completing the purchasing process. Where legally permitted and appropriate, information associated with an incomplete checkout may also be used to send reminders or other communications concerning the shopping process. Customers can generally control certain cookie technologies through browser or device settings, including options to restrict, delete, or block cookies. Disabling some technologies may affect the operation of the website and could prevent certain shopping or account features from functioning properly.

We may use third-party analytics services to understand general website activity and evaluate how our online store is being used. Analytics providers may collect information about page views, traffic sources, devices, browsing interactions, and website activity through cookies or similar technologies. We may use the resulting information in statistical or aggregated form to evaluate website performance, identify areas that require improvement, understand general customer behavior, troubleshoot technical problems, and improve the design and functionality of our online services.

Marketing and advertising technologies may also be used in connection with our website or by service providers supporting our retail activities. These technologies may assist with measuring promotional campaigns, evaluating advertising effectiveness, understanding engagement with marketing materials, or delivering promotional content based on general online activity. Depending on the provider and applicable law, customers may have access to settings or mechanisms for limiting certain forms of personalized advertising. Not every browser privacy setting or Do Not Track signal is necessarily recognized by every service or technology.

Personal information may be used for a variety of ordinary business purposes. These purposes can include accepting and fulfilling orders, processing payments, arranging delivery, managing customer accounts, responding to support requests, communicating about purchases, maintaining website functionality, improving services, analyzing operational performance, preventing fraud, protecting systems, maintaining business records, and carrying out other activities necessary to operate our retail business.

We may also use information when reasonably necessary to identify or investigate suspected fraud, unauthorized access, misuse of our website, security incidents, violations of applicable terms, or conduct that may adversely affect customers, our business, or our systems. Information may be disclosed when required or permitted by applicable law, regulation, legal process, court order, subpoena, governmental request, or other lawful authority. Information may also be used when reasonably necessary to enforce agreements, protect property or legal rights, establish or defend claims, investigate potentially unlawful conduct, or address circumstances involving a reasonable concern about safety or harm.

Information obtained from different customer interactions may, where appropriate and lawful, be combined or reviewed for legitimate operational purposes. We may also produce aggregated, statistical, anonymized, or de-identified information that is not reasonably intended to identify an individual customer. Such information may be used for business analysis, reporting, planning, research, website development, service improvement, performance evaluation, and other legitimate business activities.

Customers who choose to receive promotional communications may receive emails concerning products, offers, discounts, promotions, services, events, or other retail information. Marketing emails may include an unsubscribe option that allows recipients to stop receiving future promotional messages. Choosing not to receive marketing communications does not necessarily prevent us from sending non-promotional messages that are necessary for an existing transaction or customer relationship. For example, we may continue to send order confirmations, shipping updates, account notices, security communications, responses to support requests, or other administrative messages.

If a customer provides a mobile telephone number and gives any consent required by applicable law, we may use that number for certain transaction-related, service-related, account-related, or promotional communications. Where promotional text messaging is offered, messages may contain instructions for stopping future communications. Depending on the customer’s mobile carrier, service plan, location, and applicable telecommunications arrangements, standard messaging or data charges may apply.

We may work with outside service providers that perform functions on behalf of our retail operation. These providers may support payment processing, website hosting, cloud services, customer service, email delivery, analytics, fraud detection, advertising, marketing, order management, shipping coordination, technical maintenance, and other operational activities. Information provided to these companies is generally limited to what is reasonably necessary for the services they perform. Their use of information may also be governed by contracts, applicable laws, security requirements, and their own privacy policies.

Personal information may be involved in a corporate transaction affecting our business. Such events could include a merger, acquisition, financing arrangement, restructuring, sale or transfer of business assets, ownership change, bankruptcy, or similar transaction. Where permitted by law, customer information may be included among the records reviewed or transferred in connection with such an event. If ownership or control changes, the organization succeeding to the relevant business operations may handle information in accordance with applicable legal requirements and the privacy practices applicable at that time.

Privacy rights differ depending on where an individual lives and which laws apply. In certain jurisdictions, customers may have rights relating to their personal information, such as requesting access to information, seeking correction of inaccurate information, requesting deletion where legally available, obtaining information about certain data practices, asking about qualifying disclosures or sharing, or making choices concerning certain advertising or data processing activities. These rights may be subject to identity verification, legal exceptions, applicable thresholds, procedural requirements, and other limitations established by the relevant law.

Privacy-related requests may be submitted by email at [email protected] or by telephone at 1-800-324-8754. To protect customer information, we may need to verify the identity of the person making a request before providing information or taking action. Where applicable law permits an authorized representative to submit a request on behalf of another person, we may require reasonable documentation confirming the representative’s authority and information sufficient to verify the identity of the individual concerned.

We retain information for as long as reasonably appropriate for the purposes for which it was collected and for other legitimate business, contractual, accounting, security, regulatory, or legal purposes. Retention periods may depend on the nature of the information, the type of transaction, customer service requirements, dispute resolution needs, fraud prevention, legal obligations, and other operational considerations. As a result, different categories of personal information may be retained for different lengths of time.

Our online services are not intended for individuals under 16 years of age. We do not knowingly seek or intentionally collect personal information from children below this age through our website. If a parent or legal guardian believes that a child has submitted information to us, they may contact our customer service team using the contact information provided in this policy. We will review the circumstances and determine what action may be appropriate under applicable law.

Our website may provide links to external websites, social media platforms, payment services, applications, or other third-party resources. These external services operate independently from our business and may maintain their own privacy policies, security practices, terms, and information-handling procedures. Information submitted directly to an external provider is subject to that provider’s policies rather than this Privacy Policy. Because we do not control independent third-party services, we cannot guarantee how those services will protect, store, use, or otherwise handle information submitted to them.

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, improper use, alteration, loss, or disclosure. Depending on the nature of the information and the services involved, safeguards may include access restrictions, system protections, monitoring, authentication measures, internal procedures, and other security controls. However, no online service, electronic communication, database, or internet transmission can be guaranteed to be completely secure. Customers should exercise reasonable caution when deciding what information to submit through online services.

Customers accessing our services from outside the United States should understand that information submitted through our website or retail operations may be transferred to, stored in, or processed within the United States. Privacy laws and protections in the United States may differ from those applicable in another country or region. Where permitted by applicable law, use of our website and related services may therefore involve the processing of information in the United States under the practices described in this Privacy Policy.

Providing personal information is generally optional, but some information may be required to perform specific services. Certain details may be necessary to complete an order, process a payment, ship merchandise, establish an account, respond to a customer inquiry, or enable a requested website feature. If required information is not provided, we may be unable to complete the relevant transaction or provide the requested service.

If our retail operation offers a loyalty, rewards, promotional, or similar customer program, participation may require information necessary to establish eligibility, create an account, administer benefits, track participation, and operate the program. Depending on the terms of the particular program, participants may receive discounts, promotional opportunities, purchase-related benefits, special offers, early access, or other features. Participation is voluntary and may be subject to separate program rules or conditions.

This Privacy Policy may be revised periodically as our business operations, technology, website features, service providers, legal obligations, or privacy practices change. When changes are made, the revised policy may be published on this page with an updated date. Customers are encouraged to review this policy from time to time to remain informed about how information may be handled. Where permitted by applicable law, continued use of our website or services following publication of an updated policy may constitute continued use under the revised terms.

Customers with questions about privacy, personal information, data practices, or privacy-related requests may contact us at [email protected] or 1-800-324-8754. Written correspondence may be sent to 6295 SAGE AVE FIRESTONE, CO 80504. When submitting a privacy inquiry, customers should provide sufficient information for us to understand the request while avoiding the unnecessary transmission of sensitive information through ordinary email or other communications that may not be designed for confidential data.

This Privacy Policy applies solely to information handled by our independent retail operation in connection with our own website, online store, transactions, customer support activities, and related business services. It does not establish or describe the privacy practices of any manufacturer, brand owner, official manufacturer website, payment processor, advertising network, social media platform, application provider, or other independent third party. We seek to handle personal information responsibly, maintain reasonable safeguards, provide appropriate privacy choices where required, and operate our retail services in a manner consistent with applicable privacy obligations.